SmileActives® Role: Creative Director | July, 2022
Refreshed branding + brighter teeth? Yes, please.
Even the most solid of brands need a total refresh—and my goal here was to make sure SmileActives’ branding accurately reflected the efficacy of its products.
I reimagined what SmileActives needed to be through design audits, creative direction, photo and video concepting and art direction, digital UX, and so much more.
Model & Product photography, concept through execution.
DTC E commerce and Paid Social Landing Pages, Content Pages, and Upsells
Brand Story Concepting, Iconography, and color exploration