SmileActives Role: Creative Director

Refreshed branding + brighter teeth? Yes, please.

Even the most solid of brands need a total refresh—and my goal here was to make sure SmileActives’ branding accurately reflected the efficacy of its products.

I reimagined what SmileActives needed to be through design audits, creative direction,  photo and video concepting and art direction, digital UX, and so much more.

Creative direction
Art direction for photo and video shoots
TV media
Email design + SMS graphics
Paid media
Social media
Website design
Advertising
Amazon A+ content
Video editing